Internet advertising in tourism should last continuously. Opting for internet advertising in the spring for the summer season is simply too late.
Can you imagine a trip without researching a destination online?
Today, it is no longer possible to participate in the tourist market if your facility does not have a great website and if it is not active on social networks.
96% of travelers start their travel research online
85% of passengers consider the Internet to be the main source of information
94% of experts indicate higher average traffic to their website by potential tourist travelers who are attracted by attractive online content
70% of passengers use only mobile devices when informing about travel, so it is desirable that the website is responsive and adapted to all devices
70% of marketing experts claim that "content marketing" has increased passenger awareness of the brand
60% of marketers believe that professional customer support increases the growth of sales capacity
It is well known how social networks have changed the way many companies communicate with the market. For the tourism sector, the popularity of social channels has significantly increased, which has influenced tourism marketing.
Today, most travelers explore online future tourist destinations as well as all the services it provides from transportation to accommodation, restaurants, excursions, entertainment ...
Sharing experiences through photos is becoming more common, especially among Millennials. The most popular social networks are Instagram, TripAdvisor, Facebook, Pinterest, Twitter, and others. By reviewing the content of the people we follow or whose photos we are attracted to, we very quickly get inspiration to plan our future destination.
The biggest advantages of social networks are accessibility and influence. If you have your own website, you can use Facebook advertising as remarketing, for those who have visited the website but have not booked.
Today, for tourist facilities, it is to be present on social networks and to have your own web matter of personal hygiene. This is no longer a question for any serious tourist worker. However, conducting communication through all existing social networks is simply impossible, and it is recommended to focus on Facebook and Instagram.
Travel agencies have greatly changed their focus, adapting to new technology and market trends, ie doing business in the digital world. As many as 79% of passengers in 2017 completed the reservation (booking) via mobile phone. Today, they are responsible for 55% of airline reservations, 77% for cruises, and 73% of package reservations.
Paid Google advertising can bring a number of queries that can result in booking accommodation, transportation, going to a specific destination… It also provides the ability to display ads to the exact target audience that is interested in the service you provide. The advantage is that the offer is displayed at the same time when the target group is actively searching for it.
Ads are usually displayed at the top of the first search page and are labeled "Ad." Google Ads ads provide the ability to track visitors: the number of clicks and ad views, the number of reservations (bookings). AdWords also provides the ability to advertise on any type of device, computer, tablet, or mobile phone. Simply, the ads will show the ad to the right people in the right place and at the right time.
However, for google advertising to show results, your site needs to be optimized properly.
Successful optimization requires:
- do keyword research
- use a .com domain that is not local or for each language its own domain (which is a more expensive variant)
- Be sure to localize the content
- optimize photos
- make all preparations on time
- the web must be responsive, have an excellent user interface, load quickly ...