Your brand is your promise to customers.

It tells them what to expect from your products and services, and differentiates your offer from the competition. Your brand comes from who you are, whom you want to be, and how people perceive you.

Your brand strategy is how, what, where, when, and to whom you plan to communicate and deliver through your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally is also part of your brand strategy.

Consistently, strategic branding leads to strong brand equality, meaning the added value of your company’s products or services that allows you to charge more for your brand than identical, unbranded products earn.

We offer preparation and implementation of tourism strategies and business plans for various types of private and public sectors in the hospitality and tourism industry. We can direct and manage planning projects from initiation, through strategy and action planning to implementation.

By asking three key questions - “Where are we now?”, “Where do we want to be in five years?” And “How will we get there?” - the process may include desk research of markets, resources and impact; stakeholder consultation; development workshops; action planning with key stakeholders; and implementation planning. The latter may include a combination of master planning, feasibility studies, organizational structures, and brand and marketing. Certain sectors, such as the business tourism sector or special issues, such as the provision of services to visitors, will often play a key role in developing client strategies.

We offer resources for tourism professionals who need help in branding, positioning, and marketing their public or private sector (destinations, hotels, restaurants ...). Our advisors think creatively but are firmly grounded in market reality. More specifically, our advisors have:

- experience of creating and working with the public and private sector, working in tourism, economic development, reconstruction and culture

- good understanding of the rapidly changing tourism market, digital channels, distribution systems, social media, best practices in web design and sales solutions

- global knowledge of DMOs

If you want your company’s sales process to run efficiently and be profitable, you will need a well-designed marketing funnel. The marketing funnel consists of several phases through which potential customers move, starting with awareness, then interest, then evaluation, and commitment, and finally - sales! The point of a marketing funnel is to remove those who don’t deal with or buy a brand so that resources can be properly allocated to those who will perform the desired actions.

We will work directly with your company on:

- Identifying an audience worth targeting at every stage of your marketing funnel

- Determine for which actions it is worth creating a marketing funnel

- Effective, engaging content to help potential customers through the funnel

- improve flows as needed to remain efficient

- test the funnel in new, potentially lucrative markets

A promotional plan contains a detailed strategy for expanding your business or marketing a particular product. You need to consider several factors when writing a promotional plan, such as budget constraints, past sales, and desired results. You may need to share your plan with business partners, investors, lenders, and your employees, so it must contain clear and concise information, including the specific actions you intend to take. Once you implement your promotional plan, you need to stick to the document so you can track progress toward your goals.

Focusing on the visitor experience is vital.

A number of other specialties - for example, visitor attractions, cultural routes, heritage sites, and visitor management, complement our work on developing experiences with such aspects that are often an important part of any tour.

If you want your company’s sales process to run efficiently and be profitable, you will need a well-designed marketing funnel. The marketing funnel consists of several phases through which potential customers move, starting with awareness, then interest, then evaluation, and commitment, and finally - sales! The point of a marketing funnel is to remove those who don’t deal with or buy a brand so that resources can be properly allocated to those who will perform the desired actions.

We will work directly with your company on:

- Identifying an audience worth targeting at every stage of your marketing funnel

- Determine for which actions it is worth creating a marketing funnel

- Effective, engaging content to help potential customers through the funnel

- improve flows as needed to remain efficient

- test the funnel in new, potentially lucrative markets