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8 steps on how to create a successful strategy

Choose social media marketing goals that match your business goals.

Set SMART goals:

- Specific
- Measurable
- Achievable
- Relevant
- Timly

Learn all about your audience.

The key is to know who your audience is and what they want to see on social media.

This way you can create content that they will like, that will comment and share.

This is also important if you want to turn social media followers into customers.


Get to know your competition.

Competition analysis helps us understand who they are and what is going well for them (and what doesn’t).

You will get good information about what is expected in your industry, which will help you set your own social media goals.



If you already use social media, ask the following questions:

- What works and what doesn't?
- Who is interested in that?
- What networks does your target audience use?
- How is your presence in relation to the competition?

Once you gather that information, you can start thinking about improvements.

Setting up accounts and improving profiles.

Keep in mind that it is better to use fewer channels well, even excellently, than to spread, trying to maintain a presence on each network.



Find inspiration.

While it’s important to keep your brand unique, you can still draw inspiration from the competition profile, which may be great on social media.


Create a calendar of content on social networks.

Sharing great content is important, of course, but it’s just as important to have a plan when you’re going to share content to get the most out of it.


Evaluate and adjust your strategy
Social media strategy is extremely important to your business and you probably won’t set it up perfectly right away.


When you start implementing it and monitoring the results, you will find that some elements do not work as you expected, while others work even better than expected.


Social media marketing is a form of internet marketing that uses social media websites as a marketing tool.

The goal of social media marketing is to produce content where users will interact with their social media, comment, like or share, and help the company increase its brand exposure and create a wider customer reach.

The main platforms are Facebook, Twitter, Instagram, YouTube, LinkedIn ...

There are five basic pillars of social media marketing:

1. Strategy

2. Planning and publishing

3. Listening and engagement

4. Analytics and reporting

5. Advertising

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